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ReConnect Africa is a unique website and online magazine for the African professional in the Diaspora. Packed with essential information about careers, business and jobs, ReConnect Africa keeps you connected to the best of Africa.



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5 Minute Interview – Terhas Berhe, MD, Brand Communications


The best advice I ever received is…

…’Don’t look back’.

I was educated at…

…Comboni School in Asmara, Eritrea, and I went on to Ryerson University in Toronto, Canada and then to the University of Westminster in London.

Terhas Berhe is the Managing Director, Brand Communications

Terhas has over 15 years’ experience in brand development and management, working across Africa and in Canada and the UK. She takes a pragmatic approach to creating and managing brands. Her hands-on management style ensures that Brand Communications’ diverse and collective thinking leads to a distinct customer experience for every client.

Terhas spearheaded the African Investment and Finance Conference in 2008 at the London Stock Exchange and has amassed an impressive portfolio of high-level contacts with the African media. She also maintains constant contact with leading figures in private and public organisations and has a strong track record in advising major corporations on engagement with diverse stakeholders.

Terhas counts Ecobank, Nedbank, Kingdom Africa Management, Bank of Industry, GSK, Continental Reinsurance, Wari, eleni LLC, One Re, Cenpower Generation, CH Group, Azito Energie, Batonga, Invest in Africa, NHS London, Diabetes UK, the Health and Safety Executive amongst her recent clients. 
My first job was…

…working with Tri-Account Business Services in Toronto, Canada. Here I gained a thorough grounding in what it takes to start-up and manage a successful business. I also had the opportunity to learn about the techniques of financial services' marketing.

What I do now is…

…lead a full-service brand and communications agency focused on building iconic African brands. We are based in the City of London and have a growing network of offices in Africa, where we are currently in Ghana, Nigeria and Côte d'Ivoire.

Some 15 years ago, I was puzzled as to why there were no standout indigenous brands in Africa. In my ensuing journey of discovery, I realised that there was no 'Madison Avenue of Africa', with a vision of intentionally and proactively creating such brands. So, I set up a groundbreaking business that was able and willing to tap into world-class skills to deliver iconic African brands.

What I learned along the way is…

…Learn, listen and trust your instinct all the time.

The greatest influence on my life has been…

…my father. He was a lawyer and an educator. Fairness and self-belief were the key attitudes that he instilled in me.

The best advice I ever received is…

…Never look back.

My top tips for succeeding in my career area are…

…Have confidence - and keep your focus on delivering excellent work for clients always.

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